Internationalization is the practice of designing products, services and internal operations to facilitate expansion into international markets. Localization is the adaptation of a particular product or service to one of those markets.
Internationalization describes the process of designing products to meet the needs of users in many countries or designing them so they can be easily modified, to achieve this goal. Internationalization can refer to a company that takes steps to increase its footprint or capture greater market share outside of its country of domicile by branching out into international markets. The global corporate trend toward internationalization has helped push the world economy into a state of globalization, in which economies throughout the world become highly interconnected due to cross-border commerce and finance. As such, they are greatly impacted by each others’ national activities and economic well-being.
Pharmaceutical and medical devices industries are striving to reach international markets since they simply cannot hit their budgets by solely focusing on domestic sales. In an era where innovation efforts are not quick enough to place new products on the domestic market, healthcare companies can mostly grow internationally and this is where we can help you. We have observed numerous errors of highly respected pharmaceutical and medtech industries on their approach to internationalization with cost, time-to-market and career consequences that we strive to avoid.
OUR VISION
Our vision is to improve patient and individual healthcare access worldwide by helping healthcare manufacturers to decrease international time to market, risk and costs.
OUR ADVISORY BOARD
Our advisory board is comprised of members of internationally recognized academic and business experience on a wide range of healthcare industries, from pharmaceuticals, medical devices, food ingredients, cosmetics and personal care, F&B and medical cannabis. With decades of proven internationalization backgrounds, our advisory members are equipped to guide you.